The Confédération Africaine de Football (CAF) and sports company PUMA have concluded an agreement which resulted in PUMA becoming CAF’s official technical partner for several CAF Events including.
In January 2022, CAF announced a partnership with Umbro just before the African Cup Of Nations in Cameroon. The deal between the two was mentioned to be multi-year deal and Umbro was responsible of supplying match balls and provide kit for the referees and engage in several marketing opportunities, both inside and outside the stadium.
With two months before the AFCON in Côte d’Ivoire the African football mother body has announced a new partnership with Puma, which will commence on 1 November. They will provide referees kit and match balls during the AFCON in Côte d’Ivoire.
CAF and Puma will launch the official match ball of AFCON in Côte d’Ivoire during the final draw on Thursday 12 October.
The CAF President Dr Patrice Motsepe was delighted when he spoke about the fast growing brand of Puma and mentioned that it will be helpful on developing African football.
“PUMA has been a big part of some of African football’s most iconic moments over the years, on the international stage and with some of Africa’s major clubs,” he said.
“Making African Football globally competitive requires that African teams must win on the field, which needs partnerships with global companies with a strong commitment to African Football.
“We are absolutely delighted to have a world-class company in PUMA join the CAF family as a strong partner in helping us grow the game on the continent.”
PUMA has a long-standing tradition of football partnerships in Africa since first equipping national teams starting in 1997. Today PUMA has agreements with six football federations on the African continent, including Morocco, the first African nation ever to reach the semifinals at a World Cup, and Senegal, the current African champions.
