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SuperSport Announce New Partnership

SuperSport United have announced a new partnership with Mitchum South Africa on Friday.

The club invited journalists to the SuperSport studios in Randburg to announce their new deodorant provider, and Matsatsantsa will help Mitchum’s aspirations to connect with the broader football community and promote active and healthy lifestyles through sport and football.

“We are thrilled to join forces with SuperSport United Football Club,” said Heather Goate (Marketing Director) at Mitchum South Africa.

“This partnership is a testament to our dedication to supporting South African sports and engaging with our Mitchum consumers in meaningful ways.

“Just as SuperSport United strives for victory on the field and milestones off the field, Mitchum’s goal is to empower individuals to face their day knowing Mitchum deodorant has their backs for 48-hour sweat protection giving them confidence, and assurance to not sweat the small things.”

SuperSport United CEO Stanley Matthews added: “We welcome Mitchum South Africa as our official preferred deodorant provider with open (and fresh smelling) arms. This partnership not only provides valuable marketing support to our club but also demonstrates our ongoing dedication to the well-being of our players and promoting the excellence that defines both Mitchum andSuperSport United.”

The partnership will include various engaging initiatives, including fan interactions, social media campaigns, and community outreach programms, all designed to bring fans closer to the football action and create memorable experiences.

iDiski Times
iDiski Times
iDiski Times is one of the fastest-growing football brands in South Africa. Boasting a free weekly newspaper as well as a 24/7 news website with top breaking news in the PSL (DStv Premiership, Motsepe Foundation Championship), women's football and all other major tournaments in South Africa and abroad.