Kaizer Chiefs and the South African Breweries (SAB) have announced a new sponsorship agreement with Carling Black Label.
On Tuesday morning, a media event was called to the SAB headquarters in Bryanston where the new official sponsor was confirmed.
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Kaizer Chiefs Marketing and Commercial Director Jessica Motaung stated: “It’s a renewal of our vows after first coming together in 2010. We had a great season last year, lifting a trophy and getting back into Confed.
“I’m excited for the future, we’re signing with Carling and we’re playing Zamalek this weekend. The stars are aligned.
“Success is very important, but more important partnership, with supporters, with sponsors that allows us to grow.”
Carling Black Label Brand Director Kerryn Greenleaf added: “It’s a new chapter with a successful legacy. Two icons with big brands, it’s not just about today. But a living breathing commitment to put the fans in the centre of everything we do.
• Every game will have a Carling fan match experience
• Spot cash prizes
• One fan can win a trip to the 2026 FIFA World Cup (all expenses paid)
“There are thousands in the stadium and millions back home, in taverns and bars. We will create an eco-system with Chiefs, so every time they watch Chiefs they will be rewarded for their loyalty.”
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