Kaizer Chiefs have explained what the designs for their new 2023/24 home and away kits stand for and revealed when they will wear the new jerseys for the first time.
On Tuesday, Chiefs had their long-awaited kit launch, hosting an exclusive event at The Galleria in Sandton, with several legends of the club invited alongside selected media houses, including iDiski Times.
Chiefs and Kappa first partnered in 1989, with Amakhosi winning a sensational quadruple of titles in the first year of their Kappa sponsorship. Overall, their seven-year partnership spanning from 1989 to 1996 brought the club 12 trophies and the Glamour Boys hope the new Kappa kits can spark a similar era to finally end the club’s trophy drought.
NEW LOOK
“The home kit pays tribute to Kaizer Chiefs’ prestigious legacy, instilling both players and supporters, who are always behind the team, with a sense of pride,” the club said via a statement, explaining the idea behind the design.
“Designed to evoke a sense of the Club’s rich heritage and tradition, the home jersey is predominantly gold – symbolising Amakhosi’s commitment to success and excellence – with bold black inflections accentuating the sleek design, which will be complemented by either black or gold shorts on the field.
Meanwhile, the “beguiling green and gold” away is inspired by the natural beauty of South Africa.
“Inspired by the natural beauty of South Africa, the green represents the lush landscapes of the nation, while the gold trim symbolises victory and the accomplishment of the Club over the past 53 years,” the club stated.
“This visually stunning away jersey is a testament to Kaizer Chiefs’ determination to dominate both on and off the field, forging ahead with confidence and style.”
WHO CAME UP WITH THE DESIGNS?
Chiefs further explain that the club’s leadership, led by the visionary Chairman, Dr. Kaizer Motaung, was actively involved in “brainstorming a new theme to ignite the spirit of the team and their loyal supporters”.
“After much deliberation, a concept emerged that perfectly encapsulates our essence. We coined the theme, ‘Khosified’. It is a term derived from ‘Amakhosi’, the IsiZulu word for ‘Chiefs’, and it describes the team’s transformation into true footballing warriors.”
Chiefs Marketing Director, Jessica Motaung added: “We are thrilled to unveil our new jerseys in conjunction with Kappa. These designs epitomise our brand identity and the loyalty of our supporters.
“We believe that these kits will not only inspire our players on the field, but also resonate with the Amakhosi faithful in a profound way.”
“With the new replica jersey and our ‘Khosified’ theme, we aim to inspire the Club’s loyal fanbase, providing a stylish way for supporters to demonstrate their unwavering commitment and passion for the team when they are in the stands.
“With their eye-catching designs of our new merchandise and unparalleled performance capabilities, we anticipate that these Kappa jerseys, tracksuits, polo shirts, caps and t-shirts will certainly become fan favourites, if social media reports are anything to go by.”
SPECIAL CUT FOR WOMEN, FIRST LIVE ACTION
Amakhosi also confirmed that their new Kappa merchandise, which includes a specially designed jersey for women, will be available for purchase at leading sporting and retail stores countrywide, including Kappa stores, as well as from Kaizer Chiefs Retail at the Village in Naturena, and online at www.kcdigistore.com from Wednesday, 26 July 2023.
The new home jersey will see action for the first time on Sunday, 6 August, when Amakhosi welcome Chippa United at Moses Mabhida for their season opener.
Will you be ‘Khosified’?
