The South African Football Association (SAFA) have announced Freddy Hirsch as Bafana Bafana’s Official Shisanyama Partner in a three-year partnership.
SAFA are starting to reap the rewards of Bafana’s strong showing at the 2023 Africa Cup of Nations, where Hugo Broos’ men finished in third place.
As more faith and belief is being restored into the men’s national team, SAFA have now bagged themselves a new partnership.
“Uniting with Freddy Hirsch allows us to bring together two of South Africa’s greatest loves— football and Shisanyama,” said SAFA CEO Lydia Monyepao.
“This collaboration will enhance match-day experiences in stadia as well as at home or fan’s favourite shisanyama spots and enrich our ties and cultural heritage over the next three years.
“Freddy Hirsch’s commitment to celebrating our heroes mirrors our vision of growing the Bafana Bafana’s relationship with South African fans which in turn strengthens our national team brand.”
The new partnership unveils ‘Heroes,’ a new spice blend from Freddy Hirsch, branded with the slogan ‘Our Heroes, Our Spice.’
This initiative invites South Africans to embrace and celebrate their heritage. It symbolises shared ownership over the stories that define the nation, making ‘Our Heroes, Our Spice’ a collective homage to South African unity.
Rooted in “Sustainable Innovation” since its founding in 1956, Freddy Hirsch introduces the ‘Heroes Ishumi’ concept, reflecting the iconic number 10 jersey. This initiative, offering the premium spice blend at just R10.99, exemplifies the partnership’s forward-thinking and commitment to making quality brands accessible to all South Africans.
Clive Moore, Head of Marketing at Freddy Hirsch, shares: “We’re excited to unite the passion of football with the tradition of Shisanyama. The ‘Heroes’ Brand is a celebration of our sporting and culinary heritage, designed to honour the legends of the game. “In short, the partnership delivers to the consumer, braai products for Bafana Bafana fans by Freddy Hirsch.”
