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Former Banyana Captain The New SAFA Commercial Manager?

Former Banyana Banyana captain and TV analyst Amanda Dlamini is set to become the latest former national team player to join the South African Football Association (SAFA) administration, Velile Mnyandu reports.

iDiski Times can exclusively reveal that Dlamini will soon be unveiled as the new SAFA commercial manager, a position which became vacant following the departure of Darryl Coutries earlier this year. 

The commercial manager is a critical position to the operations of SAFA as it is this person who is expected to bring and look after sponsors at the organization and also help to improve the image of SAFA to attract new partners. 

Dlamini’s appointment would follow the recent announcement of another former Banyana player Lydia Monyepao, who was appointed as the new Chief Operations Officer (COO) alongside the appointment of current Bafana Bafana assistant coach Helman Mkhalele, a member of the 1996 African Cup of Nations (AFCON) winning squad. 

SAFA CEO Tebogo Motlanthe would neither confirm nor deny Dlamini’s appointment but all he would say was: 

“Just wait until Friday when we will be making an announcement on the new commercial manager, I cannot confirm any name now, just wait until our announcement on Friday,” said Motlanthe when quizzed about Dlamini’s link to this appointment.”

Dlamini, who holds a Diploma in Road Transport Management from the University of Johannesburg, currently works as a TV football analyst at SuperSport and also plays for Hollywoodbets Super League side JVW FC, a team owned by her former teammate and current Banyana captain Janine Van Wyk. She’s also involved with a number of other commercial companies doing business in football as a brand ambassador. 

Her appointment would also fit with Motlanthe’s pledge of a young, vibrant and quality administration at SAFA. 

The 32-year-old, who hails from Harding in the south coast in KwaZulu-Natal, will have her work cut out in this new role, as SAFA is desperately in need of new partners, especially at amateur level where it’s 53 regional leagues were left without a sponsor after South African Breweries (AB InBev) pulled out. She will also have to come up with a clear strategy of improving the marketing arm of SAFA, which has almost been non-existent for years now. 

As a former Banyana captain, Dlamini comes in at a time when women’s football had just been boosted by the arrival of Hollywoodbets as the league’s sponsor to join a long-time ally of women’s football in the country, Sasol. This would be motivation for more partners to come on board, especially with the guaranteed weekly coverage on SABC Sport TV. 

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