As reported by iDiski Times last month, former Banyana Banyana captain Amanda Dlamini has been appointed as SAFA’s new Senior Manager, responsible for Commercial and Marketing.
The news was confirmed by SAFA on Wednesday. According to the statement, Dlamini’s core responsibilities will be:
“To oversee and monitor the management and service of SAFA’s commercial partners/sponsors for all SAFA events, projects and other opportunities; Coordinate the compilation of all updates on events and marketing reports; Create a true partnership with commercial partners by building a strong relationship through frequent relevant communication; Familiarise oneself with the commercial partners’ business/marketing interests, goals and objectives and how SAFA properties can support achieving them; Identify relevant and meaningful marketing leverage opportunities for commercial partners; Drafting of marketing strategies; Obtain approval of the marketing strategy and budget; Ensure delivery of contractual rights; Continuously add value to commercial partners; and Manage event related tasks.”
“It has been SAFA’s tradition to promote our past legends to administrative roles and Amanda’s appointment is one such. We welcome her to the SAFA family,’’ SAFA CEO, Advocate Tebogo Motlanthe was quoted as saying.
